June 23, 2010
The public service announcement (PSA) that Eclipse movie‘s Nikki Reed is starring
in this summer has officially launched!
Dosomething.org & staples.com are teaming up with Nikki for the 3rd Annual National Staples/dosomething101 School Supply Drive. To help kick-off the campaign, Nikki is starring in a PSA that will air on television and radio stations nationwide (also posted above) starting in July, and Staples is donating more than $125,000 worth of school supplies to the program.
Nikki is encouraging teens to make a difference this summer by collecting school supplies and dropping them off at their local Staples store from July4 through September 18. In addition, Staples customers will be able to get involved by donating $1 at any store, with 100 percent of the proceeds benefiting local students in need. Each store will be matched to a local educational not-for-profit organization serving local youth, and DoSomething.org and Staples will ensure that all the donations get to these partners just in time for the new school year.
Teens who want to get involved can go dosomething101.org for ideas on how to run local school supply drives and to sign up for an action kit. Whether holding a school supply drive at summer camp, during a summer sports league, or at a neighborhood block party, DoSomething.org and Staples offer tips, resources, and flyers for how to get started and make the most of every teen’s summer.
To further demonstrate support for DoSomething.org, new for 2010, Staples is launching a line of DoSomething.org-inspired products that students can use to keep organized and learn about important issues impacting their communities. These products will be available at Staples retail stores by July 4 and will direct students to www.dosomething101.org/staples, a dedicated microsite with additional information and suggestions to help students take action in their communities.