March 6, 2013
Us Twilighters are a force to be reckoned with! We’re already breaking records with sales of the Breaking Dawn Part 2 DVD!
Showing continued strength of the “Twilight” franchise, Lionsgate has sold an estimated 3.85 million DVD and Blu-ray units of its fifth and final “Twilight” film in its first weekend of release — an increase over the fourth film.
The studio said Blu-ray sales accounted for 27% of weekend sales of “The Twilight Saga: Breaking Dawn — Part 2,” up from 22% of the first weekend sales of “Breaking Dawn — Part 1.”
Lionsgate also said the film recorded approximately 20% more electronic sell through transactions than “Breaking Dawn — Part 1,” which it called “early indications of a robust VOD performance as well.”
Lionsgate’s Ron Schwarts, exec VP and general manager of home entertainment, said in a statement: “Consumer demand for ‘The Twilight Saga: Breaking Dawn — Part 2? reflects strength in all segments of the home entertainment marketplace – packaged media, digital and on demand. This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats.”