See below for the press release for Jackson Rathbone’s ‘Aim High’ web series, which debuts today!
“AIM HIGH” PREMIERES AS FIRST ‘SOCIAL SERIES’ ON CAMBIO.COM AND FACEBOOK
VIEWERS CAN BECOME PART OF A SHOW BY TAPPING INTO THEIR PROFILE TO CREATE A UNIQUE, SEAMLESS SOCIAL VIEWING EXPERIENCE WITH THEIR PHOTOS, TEXT AND FRIENDS INTEGRATED INTO EACH EPISODE
SERIES STARS JACKSON RATHBONE (“TWILIGHT”) AND AIMEE TEEGARDEN (“FRIDAY NIGHT LIGHTS”)
BURBANK, CALIF., October 18, 2011 – Warner Bros. Digital Distribution (WBDD) today announced “Aim High,” the first-ever “social series” from a Hollywood studio, has debuted on Cambio (www.cambio.com) and Facebook (www.facebook.com/aimhighseries).
Consumers can now become part of the show by seamlessly integrating their profile information – including photos, text and friends – by simply opting into the application on the show’s Facebook page or by registering on Cambio and linking to the account to Facebook.
The action comedy series “Aim High” is produced by Warner Premiere and Dolphin Entertainment, starring Jackson Rathbone (“Twilight”), Aimee Teegarden (“Friday Night Lights”), Johnny Pemberton (“21 Jump Street”), Rebecca Mader (“Lost”) and Greg Germann (“Ally McBeal”).
By choosing to watch “Aim High” in a personalized viewing mode through the show’s Facebook page or on Cambio, viewers are able to see themselves or their friends integrated into select scenes throughout the series – from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall. This video application not only allows consumers to have an immersive and engaging viewing experience, but also a social one where they can share comments, scenes and Tweets about their favorite moments from the show.
“‘Aim High’ is truly an innovative series as it allows the viewer to become part of the show,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “We’re already exploring ways to develop this technology further and offer additional immersive features.”
“Our goal when creating ‘Aim High’ was to bring the quality a viewer would expect from a film or broadcast TV show to the online space,” said McG, Producer of “Aim High.” “‘Aim High’ is really a giant step forward for entertainment and I’m excited to see how fans will react to the show.”
About “Aim High” “Aim High” is the story of a young man leading a double life – juggling his studies by day and serving as a government operative by night. This series chronicles the life of Nick Green, a junior who’s just starting a new school year as one of the country’s 64 highly trained teenage operatives.
When he’s not handling international spies, Nick is dreaming of Amanda Miles, the most popular girl in school who’s cool, intelligent and very alluring. Amanda mercilessly flirts with Nick, but before he can enjoy her advances he has to avoid Derek – her overly protective boyfriend who threatens him for even looking at her.
“Aim High,” a Warner Premiere and Dolphin Entertainment series, comes from Director/Producer McG (“Chuck,” “Charlie’s Angels”), Wonderland Sound and Vision. Peter Murrieta (“Wizards of Waverly Place”) is Executive Producer. Mary Viola, Andy Shapiro, Jackson Rathbone, Bill O’Dowd, Jim Henrie and Philip von Alvensleben also serve as Executive Producers. The series is written and created by Heath Corson and Richie Keen who also serve as Executive Producers, directed by Thor Freudenthal (“Hotel for Dogs,” “Diary of a Wimpy Kid”) and produced by Lance Sloane and McG.
Facebook(r) is a registered trademark of Facebook Inc.
About Warner Bros. Digital Distribution Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels. WBDD also distributes content through third party digital retailers and licensees. A worldwide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com. Twitter: @WBDigitalDist About Warner Premiere Warner Premiere, part of Warner Bros. Entertainment, specializes in the development and production of both features and digital content for home entertainment platforms. Past projects include Another Cinderella Story, Scooby-Doo! The Mystery Begins and Batman: Under the Red Hood, as well as the digital series Watchmen Motion Comics. Warner Premiere is at the creative forefront in the made-for-home entertainment marketplace, producing properties that exemplify the commitment to story, production and brand equity for which Warner Bros. is known.
About Cambio Cambio is an interactive online entertainment experience, connecting teens and young adults to their favorite celebrities and professionally-produced original content programs. This iconic destination fuses information, social interaction, exclusive video and compelling entertainment content together to bring our passionate audience from fans to friends. Cambio is a joint venture between AOL, Jonas Group and MGX Lab.
ShockYa.com was able to chat with Jackson Rathbone recently about his new web series ‘Aim High,’ crazy fans, ass-grabbing and more! Check out the excerpt below!
ShockYa: You’ve been doing more producing lately, are you hoping to gradually transition into just producing in the future? Are you still going to keep on acting and just wear both hats?
Jackson Rathbone: I want to get more production stuff going. I wrote a short film last year that I wanted to direct but I ended up losing my time that I had to direct it so obviously I couldn’t do it. Hopefully in January I might be able to do that. I want to do everything, I definitely see myself directing and if I end up acting, directing, producing and composing the soundtrack I’ll do it. I’m not going to edit myself, I’ll step away from that. I’m not going to be (Robert) Rodriguez. I love film, I really do and it’s such an amazing media because it’s all the art forms in one. You have a hundred different artists from different backgrounds coming together to one collective conscious mind and creating a piece of art. That’s f*cking cool, excuse my language.
ShockYa: And you have a couple of upcoming projects coming out soon, especially “The Twilight Saga: Breaking Dawn.”
Jackson Rathbone: Yeah well Twilight comes out November 18th, we’re gearing up for that. It’s kind of like the calm before the storm right now.
ShockYa: Have you ever had any scary “Twilight” fangirls?
Jackson Rathbone: I don’t know if I have especially for that, it’s always different. I don’t think anybody likes being groped or grabbed because I don’t. If I’m at a bar and you want to say hi to me, say hi to me. I’m a nice guy, I’ll say ‘Hi, nice to meet you,’ but I don’t know why someone would grab me to get my attention. I’ve had my ass grabbed a whole bunch which is — I wonder if there’s a moment where you think I’m going to turn around and be like ‘I love you?’ That’s not cool but everything else is amazing. Just having the support of an amazing fan base, that means the world. If I have to get my ass grabbed every once in awhile so be it. Read this entire interview HERE!
TeenTV did a brand new interview with Jackson Rathbone & his ‘Aim High’ co–star Aimee Teegarden! Check out an excerpt below:
On entering the interview room we are drawn to Jackson’s bright, trendy cobalt blue shirt which totally matches Aimee’s bright blue heels. She’s in black and he’s in grey. Their stylist has a great coordination gene. The two have been doing TV interviews and the hairdresser is primping up Jackson’s “do”. We comment on his shirt.
Jackson: I really love this shirt.
TeenTV: You guys have been here all day and I’ll bet you’re tired.
Jackson: Yeah, but I like this hotel (the famous Beverly Wilshire where the classic film Pretty Woman was shot). I’m staying here tonight. I’m gonna go around asking random people if they want to ask me questions.
TeenTV: I see this show as part “MacGyver” (old TV show with a hip spy who uses ordinary objects around him to create weapons etc.) and part “Awkward”. Really enjoyed it. Very smart and fast-moving. Jackson you are also a producer, why not aim this at the CW or ABC Family as a series and then do a Facebook interactive connection later?
Jackson: We can’t utilize the personalization aspect of the show on a TV network (viewers can interact on Facebook). The reason I was attracted to the project in the first place is the internet is the “wild West” and I’m a rootin’ tootin’ cowboy with my guns blazin’ and I want to do something new. If we go to a CW it’s the same old stuff.
TeenTV: How will teens get to interact with the show on Facebook and what will appear on screen when they do it?
Jackson: You can watch it from your Facebook account and then your pictures and profiles and writing on your “wall” will appear in the foreground or background. If you want to watch it without that aspect, you can. Your “graffiti” could be on the wall or pictures of friends and family can be in posters. . But, if you personalize it and then watch it on your friend’s computer, it’ll look different. I want to watch it on my mom’s Facebook account. I want to see my mom in it! “Mom! You’re on TV! Look!” She doesn’t know about it yet. I’m gonna call her.
TeenTV: Jackson, what martial arts training did you do for this because you are jumping all over the place. I don’t think Jasper’s action is the same.
Jackson: Oh no it’s not. I’ve studied martial arts as a kid then I did a bit of Kung Fu and Krav Maga on The Last Airbender. Then I kept up my training here and there with these stunt guys that I became really good friends with during the making of that movie. We actually brought them in to be the choreographers and the coordinators for “Aim High”. We were lucky because these guys work on the biggest budget action films there are. They made the show look ultra-bad-ass with their choreography. Read this entire great interview HERE!