Kate Spade threw a fun lunch on Friday to celebrate Bryce Dallas Howard as the new face for the spring ad campaign for Spade’s accessories collection. Twilight’s Anna Kendrick (aka Jessica Stanley) was also in attendance!
To celebrate the first celebrity face for her brand, Kate Spade threw a fun and colorful lunch on Friday for actress Bryce Dallas Howard who is starring in the spring ad campaign for Spade’s accessories collection.
Set under a tented area at the Chateau Marmont, guests gathered at a long banquet table appropriately set with a bubblegum pink table runner and no shortage of pink peonies and scattered gold confetti.
“I am genuinely a fan of Kate Spade. The day I found out about being in the ads a box of Kate Spade dishes that I had ordered completely on my own arrived at my door. I have been a rabid fan of the brand for a long time,” said Howard who looked 1960s ladylike in a green-and-white Kate Spade Fleur dress, which drew a nice contrast to her crimson red hair. “It’s such a natural expression of femininity. I aspire to be a Kate Spade girl.”
Apparently, so do a lot of other guests who showed up in acid brights such as lime green, lemon yellow, tangerine and coral, many with their Kate Spade bags, the most eye-catching being the Scout bag in a vivid watermelon pink.
Other celebs included Mandy Moore and Anna Kendrick, who with their porcelain skin and ladylike ensembles added to the girly feeling of the afternoon.
First they got 29-year-old actress Bryce Dallas Howard to be the face, then they got Norman Jean Roy to be the photog, and now Kate Spade has a gigantic swath of wall above Soho hosting their first celebrity-featuring ad campaign ever.
Bryce, the flame-haired daughter of director Ron Howard, stars in the Spring 2011 spread, which commands three stories at the corner of Broome and Lafayette Streets. Here she plays the role of the perky and preppy Kate Spade girl, which counters her current film role as a cat-like, revenge-seeking vampire in The Twilight Saga: Eclipse.